Work

Recent projects.

A selection of websites, brands, and product work from the last 18 months.

2026E-commerce · Independent food brand

Beth Bakes Cakes, a custom storefront built to replace the DMs

A York-based artisan baker drowning in Instagram messages. A six-page mobile-first Next.js site with a bespoke cake builder, a custom CRM, and 24/7 ordering, built to turn the website into the actual sales channel and let Beth get her time back to bake.

WebBrand

2026Community platform · Consumer waitlist

loop, a waitlist site for a community platform built around showing up in real life

An editorial waitlist site and brand identity for Sophie Ashton's coastal-Australia launch of loop, a community platform that turns 'we should catch up' into actual plans. A full Next.js + Express build with a tokenised referral queue, event RSVPs, and a Resend-powered admin dashboard.

Racing Life, Australia's home for racing cover

WebProduct

2026Sports media · Australian horse racing

Racing Life, Australia's home for racing

An independent racing media platform combining live odds, expert previews, and the culture around the sport. Launched in 2025. Built for the modern Australian fan who wants more than a form guide and less than a betting app.

WebBrand

2025Beauty · Bridal services

Makeup by Abigail, a sole-trader bridal brand built for enquiries

A photography-led marketing site for a Nottinghamshire-based makeup artist, ex-Charlotte Tilbury, working bridal, editorial, and party bookings. Designed to convert enquiries, not sell off the page.

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